8 Selling Tips for Amazon
Optimize your images
Always use professional photos for listing your product out like the background of images should be pure white color. The naming convention of images must contain a Product Identifier like ASIN or UPC so that it will help the algorithm in understanding about the product and hence it will rank easily. Your images should comply with Amazon terms and conditions to ensure that your listings remain live 365 days a year. Always use clear, accurate, and attractive images for your listings, it is also recommended that you should hire a professional photographer for product imagery. Follow the guidelines provided on the website so you can comply with the Terms and Conditions. An ideal image will cover only 85% of the frame and will be placed as a full from an angle where the features of the image are clearly visible. Avoid using blurry images always prefer high-quality images.
Flexible Pricing Strategies
Always look forward to flexibility in the pricing of your product like you can cut costs or adjust your profit margin to adjust the pricing of your product. For cutting costs you can source your product from a country where manufacturing and shipping price is less than the country of your stay for example cost of manufacturing from China is at least 50% of that of manufacturing from the US. You can also check for shipping costs like if DHL costs more then you should look for other options available like freight by sea as it will cut up to 70% of the cost of logistics. So flexibility can only be achieved if you have huge profit margins or you have options to cut costs without cutting quality. Flexibility in pricing can let you have a competitive advantage over other sellers in the same category and chances of winning “Buy-Box” are higher than average.
.99 Cents Trick
You have noticed that generally price tags with .99 cents are attractive and have a high potential for selling than a product with a fixed cost like $14.99 is just a cent lower than $15 but you will notice that products with a price tag of $14.99 will sell more and there is hardly any difference between profit margins. In human psychology whenever they will find a little value they will jump to that product like you can have a tag on a product with up to 70% off and in reality you sell only a few up to 40-50% off limited to some items only. People will freely buy any of the items and they will never notice on what items they really got discount. So always price your items with the “.99” cent rule.
Use right keywords
Always use the right keywords in your listings don’t stuff random keywords as it will confuse search engine algorithms to rank your product on what keyword. As a result, your listing will not rank on any of the keywords plus the customer will not get the right information about your product. Hence your product will fail to generate your desired sales. So keyword analysis is the backbone of your listing always use paid tools like Helium 10, Best Seller, and Jungle Scout, to get the right keywords for your listings. Right keywords will help in organically ranking your product and generating organic sales.
Consider FBA over FBM
Whenever you are looking forward for a multi-million dollar business by using Amazon then you should use automation instead of manual ways as it will provide you extra time to think extra and big to scale your business up. Amazon offers two models that are Fulfillment by Amazon (FBA) and Fulfillment by Merchant (FBM) most preferred model is FBA as it manages all your headaches related to handling, shipping, and packing. FBM is only preferred where there is a huge difference in pricing of FBA over FBM or you have your own logistics network.
Use software to manage inventory
As mentioned above it is important to automate your business if you want to scale your business up then you will need tools and software to manage your business like you will need inventory management software for managing inventory for 3 months and 6 months respectively. That software will help you to get notified before you run out of stock. Softwares will also help in foresight your business that in this month how many items have sold so how much inventory to be ordered for the next month if you see an opportunity then more inventory will be ordered and if you see a downfall then you will limit the production to achieve maximum profit and will refrain from extra costs like if you run out of stock then you will lose all the money invested on PPC campaigns and rankings.
Optimize your Description
After you get the right imagery and keywords then comes your description. An optimized description can help in running a PPC campaign and organically rank your product on top spots. You can place the keywords in the description in such a way that it looks normal to the viewer but the SERP algorithm will detect keywords and will rank your product fast. Your listing should be informative, SEO friendly and user friendly in that way your optimized description can help in generating desired profits as an optimized listing has the potential for sales than ordinary listings. One should be careful in picking up the right words for your listing. You can check your competitor listing to get an idea about what a well-placed listing should look like.
In order to generate more sales, one should focus on customer service after the customer receives the order a feedback message should be sent to get customer reviews, and whenever there is negative feedback handle them politely and compensate them accordingly. You should be available to handle queries of customers so you can improve your service and product accordingly. This A/B testing will refine your product and hence you will be generating more profit. Returning customers will indirectly market your product by recommending it to others and in this way, a satisfied customer will come back with 3 more customers and this chain continues.