Well, it’s all about the “Quantity” when you think from buyers’ perspective like the more you have positive reviews the more traffic you will get as people will think about you that you are trusted by many of the other people on Amazon. But these days getting positive reviews is a considerably hard task. Negative reviews can be gathered within no time like drop the quality and you will get that but getting a review is never our goal but getting only Positive Reviews is our primary goal. For Example, a buyer is looking at 2 products at the same time with 400 and 28 reviews respectively. The product with 400 reviews will have higher chances to be bought even if Product B has a 4.9 rating and Product A has 4.2 ratings.
More reviews will eventually lead the ranking of your product on the 1st page where 67% clicks land and 70% chances that the product is bought from the first page.
Improve Quality of your Product
The first step is to ensure that you are selling a high-quality product with counterchecking before delivery to Amazon FBA. High-Quality products are likely to win more Positive Reviews as people while enjoying a product would recommend it to other people about their experience with the usage of the product.
It is considered as a most effective way to get reviews is through “Giveaways”, despite the fact that Amazon has retired Giveaway Service but still, you can easily give Giveaways for sales boost and more positive Reviews on board. Giveaways are promotional events to increase awareness of your brand. You can hire a proxy marketer for that like if a person buys something then he will get a 100% discount and get a bonus after he leaves a review.
You will also need to maintain your mailing list of your buyers in order to get more reviews as polite emails tend to gather at least 90% of reviews from opened emails. If quality is great then emailing the customers will surely lead to the addition of valuable feedback. A simple way to get more product reviews is by sending an after-sales e-mail. It is totally fine to send emails and request your customers to write reviews for you. The email should be sent after a reasonable period of time following an order. The only thing to keep in mind is not to sound pushy, outright, or annoying in your emails.
You can use a Mailing list can be In order to get a sample email, click here.
You can hire an Influencer for like $50-100 who has 20K-30K followers for a shout-out to your brand. To find influencers who maybe aren’t yet familiar with or using your brand, look up popular hashtags that relate to your brand, industry, and niche along with hashtags like #amazonfinds #amazoninfluencer, #amazonambassador, and #amazonstyle to learn which ones are active on Amazon.
Amazon influencers don’t just post on Amazon, they promote themselves on a variety of social media channels (like Instagram, TikTok, Facebook, and more). Keep in mind that most of these influencers will be celebrity-level – having hundreds of thousands to millions of followers and may not be the best fit for every brand or budget. If you want to find Amazon influencers who are already using your products, you can start by creating your own branded hashtags for others to use in their content. To find Amazon influencers, you can start by exploring the #FoundItOnAmazon page and clicking through each influencer’s public profile.
Use a keyword research tool
Those days are gone when you use paper and pencil or Excel spreadsheets to shortlist important keywords for your Amazon product now you can use paid tools for getting the most accurate keywords. SellerApp’s Amazon Keyword Research tool helps you shortlist the best keywords relevant to your product based on 10 different filters. You can also track the performance of these shortlisted Amazon keywords.
Track Your Reviews
After successful reviews then you need to closely monitor reviews posted by customers and this will help in resolving issues before time and you can get the most out of your business on Amazon. There are tools to track reviews out of which only a few works. Seller App is best for tracking the reviews.