Top 10 Killer Strategies for PPC ad Campaign to boost your sales for sure
PPC campaigns are a real business these days, everyone wants to rank his/her product and generate sales in an effective manner. If your product is not getting enough sales then it is time to gear up and alter your old PPC strategies. Many people use business software to run PPC campaigns, these might prove good for some time but in the long run, these are not good enough as they won’t help you to create a successful PPC strategy.
Long-tailed keywords tend to perform more effectively in ranking your product as short-tailed keywords might show big search volume but competition is too high that your money will get wasted as results will not be shown. Always search for long-tailed words but don’t get confused between every related keyword and generic keywords. Always check for the search volume of any long-tailed keyword, the keywords with the most search volume will surely help to rank anyone’s new product. With little competition and high demand, you will eventually land more sales, hence your product will be ranked easily. And it is seen that when a product is ranked on a keyword, the ranking of other keywords also improves. So the first strategy is always to choose long-tailed generic keywords.
“Pack of 4/ 5” offer
It is advised that products should be sold on multiple like a group of 4 or 5 items at a 10% discount. For example, if someone is selling chocolate then a single piece might not get attraction but a group of 4 may attract the customer as the customers always go for packed deals instead of single items and bought separately. This will lower your PPC budget and will help to set your average selling value plus increases your brand visibility.
Target Alternative and Indirect Keywords
Now, in addition to targeting all of its popular keyword variations and the long-tail search queries in your ads, you should also go after the other alternative words such as ‘natural weight loss remedy,’ ‘healthy caffeine alternatives,’ ‘natural metabolism booster’ and so on. The actual words to target can be obtained only after thoroughly researching the product and the pain points of the target audience. Amazon FBA tends to provide solutions to the people so indirect keywords will also help the A9 algorithm to understand and hence rank the product. When it will add value to your listings then visibility and reputation will be more. The campaign needs to be set on manual phrase and optimized for a couple of weeks to check performance.
Voice-Based Search Queries
Set your PPC ad campaign to optimize also under voice-based queries as most people are now shifting towards voice commands by using Google Alexa or Siri. First of all, check if your product searches carry any voice-based searches through Google AdWords. Then filter the queries using a keyword tool plus include negative keywords too.
Target your own Products
This strategy can work well if you pick your most-viewed product and target it from your other ASINs, that is, display their ads on this product’s listing page. Create product targeting ads for those underperforming products. You can push your underdogs and your newly launched items by giving them ad space on your most-selling products. You can initially start with just one or two products for these ads. Now, the ads for your low-sales products will be displayed on the pages of your top-performing ASINs. You get to display your entire line of products to the customers. In case you are not aware of it, this option allows you to target customers by specific products and categories.
Experiment with different Match Types
It may be campaigns with automatic, manual, different match types, different bid amounts, various timings, et cetera. You need to observe your ACOS, sales, keyword performance, ad performance, CTR, and other data points while varying the campaign parameters. Cost-per-click for a particular keyword in an automatic campaign will be substantially cheaper than its counterpart in manual exact. In addition to experimenting with campaign timings, you should also look into playing with match types and bid amounts. In the same manner, your campaigns may deliver good results when setting to phrase match, in comparison to exact.
Improve your CTR
Click-Through Rates (CTR) is one of the most convincing metrics that you can use to analyze and monitor on Amazon. On Amazon 0.5% and above CTR is considered good. Dynamically taking measures to increase your click-through rate on Amazon FBA can perform assist thou make bigger sales yet profits, as like a high click-through dimension perform end result in lower marketing spend. By optimizing the click-through rate by means of the PPC campaign, the commercial desire probably grows to be extra relevant in conformity with each shopper’s ask question — which executes within flip propulsion to an extend in conversion, allowing ye after see the prescribed effect about commercials concerning your average business.
Think like a customer
The best strategy is to think like a customer that how customers will enter queries. From the customer’s point of view, you should check what features of your product must be highlighted in order to generate more sales. Ads that attract the target audience drive more sales as compared to ads placed everywhere. So one should adapt this approach and observe what similar products are in trend. Why people are comfortable buying your competitor’s product? What makes it visible in Market place? All these questions can be answered if you think like a customer.
Ideal ad placement will be dictated by your budget and PPC goals plus the data you collect to drive sales. All you need is to analyze your ACoS, CTRs and determine which placement will deliver the best results. Ads placed on the top of the search will surely boost your product’s visibility, but the CPC will be more and hence it will prove to be heavy on your wallet. With placement at a lower place, traffic driven will be less, but the clicks will be budget-friendly. Always know the potential of an ad when it will be placed what results are expected from it else you will surely miss opportunities of generating more sales and connections with more customers.
For every PPC Campaign, you can view the placement report and observe that which of the three placements helped you to generate more value. Based on this analysis, you can set the placement bidding multiplier for 0-900% to further improve your landing conversions and increase brand recognition.