What to sell on Amazon?
A lot of people tend to ask this question about what products are trending on Amazon? What product needs selling? What are the features of a product that drives more sales? What product gives better ROI in 6 months? How beginners are supposed to start selling on Amazon? What is meant by a Good product? Mean to say a lot of people are still confused about how to sell. Many people have money but lack proper guidance and skills and many people have skills but lack money to start selling. Both these people are required in business to maintain cash flow. Every successful business has an investor who has invested money like he had risked his money for an idea and a skilled young man who knows how to use that money for a successful business.
The highest numbers of sales are during Q4 of the year with holiday items. But for the long term, a product is recommended that is saleable in all the seasons like a toothpick is an item that is used all the year. One must do product research, before selling a particular item on Amazon. If you cannot do product research then you can hire a freelancer for it. After finding the right product check for the competition and demand, if the demand is high and competition is low then select the product else it will take years to rank your product due to high market or low demand.
Seasonal products might give sales in a particular time period but experts recommend all-season products that have the potential of selling throughout the year. The product you want to sell on Amazon first search for it manually. Check out Amazon picks and best sellers know what makes their product dominant over others. Check for the keywords best sellers are using and find the potential of keyword through Keyword Planner. There are other tools also available for keyword research and the best of them is Jungle Scout which shows you exactly what terms are required to be changed, shows entire sales of the product, and helps to estimate your budget for the PPC campaign. So it is recommended to use tools after manual research as it cuts away unnecessary things that might generate confusion.
After finding the right keywords check for sales each keyword is covering. Then check for BSR value if it is high then there are pretty good chances that the product will succeed. Check for other similar products with BSR if it is high then you can also adjust in the market and get sales fast. The following is the list of products with higher potential of sales on Amazon:
EBooks and paperback books have a high potential of selling. One can easily get it from a stall or bulk from the printing press and list it online. So books have a high-profit margin and chances of selling are also great. To ensure the quality of books before shipping to avoid any concussion or request of refunds.
2. Toys/ Games
Toys are also heavily ordered by Amazon users as there is a lot of promotion and discounts plus toys are available at reasonable prices. Toys such as play dough and big teddy bears are sold throughout the year. Games like GTA V have a higher potential of selling. Other games include UNO and other card games have a higher potential of getting more and more clients
3. Clothing and shoes
Amazon is trusted to give high-end quality shoes and clothing. There are a number of variations, styles, and colors available on Amazon. Competition is high so one can take risks and apply the strategy of “Me2”. Around 33 million units are sold in a year on Amazon of clothing, shoes, or jewelry category. So you can imagine sales you can get.
4. Daily Utility Items
Daily utility items such as toilet paper, toothpicks, etc. have a higher number of sales as recently witnessed 70% of toilet papers were out of stock. And a 40% increase in demands and supply. So these products might seem to have low prices but can generate higher values if the listing is optimized properly. These products can generate sales higher than other products and have low refund ratios.
This category is also widely used but the chances of refunds and a warranty claim are higher. People order this equipment but approval from Amazon is a little bit tricky and who is to blame if a number of products are faulty. And if the products are manufactured from outside the US then warranty claims will be nearly impossible
Last but not least this is not the end of the list there is a number of products out there that have a higher potential of generating sales and revenue. You just need proper research in order to sell something on Amazon. Always remember to learn to swim then dive in the ocean.