There is a famous quote, “A great review is great. A bad review is the worst.” Reviews count a lot when it comes to your Amazon business. Good reviews can skyrocket your online business for sure.
From buyers’ perspective it’s all about the “Quantity” when you think like the more you have positive reviews the more traffic you will get. People will think about you that you are trusted by many of the other people on Amazon. But these days getting positive reviews is a considerably hard task. Negative reviews can be gathered within no time like drop the quality and you will get that but getting a review is never our goal but getting only Positive Reviews is our primary goal. For Example, a buyer is looking at 2 products at the same time with 400 and 28 reviews respectively. The product with 400 reviews will have higher chances to be bought even if Product B has a 4.9 rating and Product A has a 4.2 rating.
More reviews will eventually lead the ranking of your product on 1st page where 67% clicks land and 70% chances that the product is bought from the first page.
Improve Quality of your Product
The first step is to ensure that you are selling a high-quality product with counterchecking before delivery to Amazon FBA. High-Quality products are likely to win more Positive Reviews as people while enjoying a product would recommend it to other people about their experience with the usage of the product.
It is considered as a most effective way to get reviews is through “Giveaways”, even though Amazon has retired Giveaway Service but still, you can easily give Giveaways for sales boost and more positive Reviews on board. Giveaways are promotional events to increase awareness of your brand. You can hire a proxy marketer for that like if a person buys something then he will get a 100% discount and get a bonus after he leaves a review.
You will also need to maintain your mailing list of your buyers in order to get more reviews as polite emails tend to gather at least 90% of reviews from opened emails. If quality is great then emailing the customers will surely lead to the addition of valuable feedback. A simple way to get more product reviews is by sending an after-sales e-mail. It is totally fine to send emails and request your customers to write reviews for you. The email should be sent after a reasonable period of time following an order. The only thing to keep in mind is not to sound pushy, outright, or annoying in your emails.
You can hire an Influencer for like $50-100 who has 20K-30K followers for a shoot-out to your brand. To find influencers who maybe aren’t yet familiar with or using your brand, look up popular hashtags that relate to your brand, industry, and niche along with hashtags like #amazonfinds #amazoninfluencer, #amazonambassador, and #amazonstyle to learn which ones are active on Amazon.
Amazon influencers don’t just post on Amazon, they promote themselves on a variety of social media channels (like Instagram, TikTok, Facebook, and more). Keep in mind that most of these influencers will be celebrity-level – having hundreds of thousands to millions of followers and may not be the best fit for every brand or budget. If you want to find Amazon influencers who are already using your products, you can start by creating your own branded hashtags for others to use in their content. To find Amazon influencers, you can start by exploring the #FoundItOnAmazon page and clicking through each influencer’s public profile.
Use a Keyword research tool
Those days are gone when you use paper and pencil or Excel spreadsheets to shortlist important keywords for your Amazon product now you can use paid tools for getting the most accurate keywords. SellerApp’s Amazon Keyword Research tool helps you shortlist the best keywords relevant to your product based on 10 different filters. You can also track the performance of these shortlisted Amazon keywords.
Track Your Reviews
After successful reviews then you need to closely monitor reviews posted by customers and this will help in resolving issues before time and you can get the most out of your business on Amazon. There are tools to track reviews out of which only a few works. Seller App is best for tracking the reviews.
How to do Competitor Analysis on Amazon?
Start your analysis by listing all the potential competitors on a Google Sheet that are providing the same service as you. Like if you want to sell coffee mugs on Amazon FBA then you will need to find sellers that are already selling on Amazon. Audit these things Product title, Features, Description, Q&A, and most importantly Product Images. Also, check if the competitor is using EBC/ A+ Content in his listings. Closely observe how the competitor is placing keywords in his listings and what makes him more attractive than others.
After completing your audit then you have to do research on the branding of your competitor. A cluster of marketers repeatedly overlook its quadrant within an Amazon competitor analysis, however, that perform offer insight within by what means buyers choose your competitor and not you. A few ways thou perform investigate branding include:
- Looking deeply on language used in production description, features, yet Q&A
- Evaluating the perspective and method old into the production images
- Researching the manufacture packaging, design, then labeling
- Analyzing the Ebc listing if the competitor is using
Spend 15-30 minutes analyzing your competitors, and then you can enhance a good notion about their brands. Maybe they’re laid returned with a focus over mood then to-the-point including a focus regarding details. In incomplete cases, branding might also marshal with your competitors’ — yet hold an entirely extraordinary take.
If thy company is the contrary about the competitor, it’s cost evaluating whether or not you piece the same target audience. For example, maybe they’re targeting agencies along with their fact-based approach, or possibly you’re focusing on shoppers along with your humor-first stance. With millions of sellers, however, thou do trust ye have a direct opponent concerning Amazon.
Next, you necessity in conformity with study the quite a number product reviews beside shoppers concerning thy competitors’ production listings. This footsie between the Amazon competitive evaluation allows ye in accordance with attaining an extensive amount of perception between the strengths yet weaknesses about your competition — then to that amount do inform thy future strategy for promoting about Amazon. Some concerning the capabilities ye want according to look at then studying critiques include:
- Quality: Amazon needs to supply consumers along with merchandise that hold critiques with the thing then detail. Look at the reviews concerning thy competitor’s merchandise — slave he details by what means a user likes then dislikes the product? Or, do those characteristic critiques include but a sentence?
- Quantity: Amazon balances the attribute of reviews together with the range of other reviews. Ideally, Amazon’s algorithms opt for products along high-quantity, extremely good reviews. How deep critiques does each concerning your competitor’s merchandise have, or what operate it examines in conformity with yours?
- Perks: For enhancing the competitiveness of the products, it’s essential in accordance with knowing the strengths over your competition’s products. What functions hold up to expectations customers love — yet slave you merchandise provide the equal perks? How perform ye show those advantages within thy listing?
- Problems: Understand the weaknesses of the competitor’s products, yet you can maximize thy product’s cost after shoppers. What don’t customers like respecting your competition’s products, or how does thy product get to the bottom of these issues?
- Ratings: Check the average rating for every production also — you would be able to notice the big-name rating in your Google Sheet. Depending on thy competitor’s strength in its area, thou might also need in accordance with considering a decrial management approach according to to acquire greater genuine critiques because of the products.
- Responses: How do they engage along with shoppers, in particular unhappy ones? Is at that place something your group would be able to study from their method yet improve?
Based on your research your team can design a strategy. For example, your employer can also determine in conformity with revamping precise product listings after capitalizing about adversary weaknesses, as a brief product warranty.
Depending on your competition, that may also hold an Amazon Store — an Amazon Store almost serves as much a microsite because corporations concerning Amazon, as that gives shoppers including convenient get entry to in conformity with your products. If your opponent keeps an Amazon store, check such out. A bit features you want in conformity with seem to be at when evaluating thy opponent’s storefront include:
- Design: Amazon gives a series concerning Amazon Store templates, but the design an employer chooses can provide your team half insight into thy competitor’s strategy. For example, it can also function temperate select merchandise of their homepage, emphasizing their largest sellers.
- Product display: Amazon also permits agents in conformity with customizing as products they show off in their Amazon Store — thou be able hand-select products yet use pre-programmed widgets. For example, some agents may additionally use a loss in accordance with flourishing their best-selling items.
- Social media: Amazon Stores execute feature neighborly media hyperlinks too. You may also in the meanwhile recognize a competitor’s associative media accounts, however, this function executes assist you group consulting which platforms competitors are promoting the most.
While your opponent’s Amazon Store may not provide a substantial volume regarding insight, it’s nevertheless charge visiting. For example, condition of your group assessments your competitor’s Amazon Store every quarter, you may observe their sudden change in imitation of showcasing a one-of-a-kind product, emphasizing a change among their strategy.
What’s the almost vital foot between Amazon adversary analyses? It’s gaining knowledge of your competitors’ keyword strategies. Based on the product record audit, you probably have a thought regarding where keywords thy competitors use.
Free tools enable your crew according to find your competitors’ keyword strategy fast. For discovering competitor key phrases on Sonar, follow these steps:
- Copy the product’s ASIN
- Enter the ASIN in any tool
- Click “Ping”
- View the results
With tools, your team may additionally consider as keywords your competitor aims between their pay-per-click (PPC) campaigns. Plus, thou do download whole the key-word records within a convenient Excel file, which ye do below arrival among the Google Sheet. Even better, thou do discover the backend keywords they’re targeting.
That’s helpful, namely backend keywords don’t show up into manufacture listings — they’re black regarding the backend, who is in which Sonar is a beneficial tool to use. If ye seem to be at the outcomes out of Sonar below, you may advise so the merchandise among the before example did target the keywords, “RV television mount,” and, “tv wall mounts.” Some product inquiries result is also walking a PPC marketing campaign so includes, “RV television mount.”
Price has a tremendous have an impact on concerning the buy selections concerning shoppers — that execute to convince them according to buy a production out of some other seller. That’s in which any other necessary share over an Amazon competitor analysis focuses on assessing the competition’s prices. Like discovery your competitors’ keyword strategy, like is a handy path in imitation of research opposite prices.
Following thy research, your team may compare thy sales in conformity with your competitors. You may additionally estimate the main earnings your corporation could perform by using becoming a greater competitive choice because shoppers, whether or not by means of advertising, optimizing manufacture listings, then some other strategy.
Finish the Amazon competitor analysis including an in-depth comparison of thy competitor’s advert campaigns. With Helium 10 and Jungle Scouts your group perform discover your competition’s an advertising and marketing strategy. Focus your evaluation on your competitor’s key-word choice.
Check the keywords up to expectation and competition pursuits among their ads. What are the common cost-per-click (CPC), search volume, or competition for its keywords? How are these numbers affecting their Advertising Cost over Sale (ACoS)?
With an insider’s try regarding your competitor’s advertising and marketing strategy, thou do construct a higher one. For example, as an alternative on focusing about short-tail key phrases kind of thy competitor, ye direct your attention in accordance with long-tail keywords, as to hold a lower CPC. That approach permits your enterprise according to decrease thy ACoS, adjunct connect including consumers of your goal market.
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How to Raise Capital from Zero
Meditate and ask yourself what you already have, what skills do you have, what knowledge do have and what experience do you have to start a specific business. Take a deep breath and carefully check what suits you the best as you are on zero and want to start a business for survival.
Think out of the box like if you have some knowledge about business studies then how it can be applied to the real world. If you have job experience then how can you launch a startup from that particular experience?
Check for those items which you can afford to lose
Check for investments that you can afford to lose and will not have any impact in your life like jewelry items, your car, or even your house can be plunged to get the required capital.
You can trade-in your expensive car for a cheaper car and have a lesser amount to be paid per month. Like leasing a car with zero down payments you can get a Honda Civic for as low as 100 bucks per month on lease so sell the car which you currently own to generate an amount to start a business.
There are multiple channels on which one can invest and become a millionaire like starting a Private Label business on Amazon by using Amazon FBA. Only Private Label has the potential to be scaled up easily to get a multimillion business by waiting, investing, and then flipping to get a hefty amount. You can start your Private Label for as low as $5000.
Build a skill
Ask what you are getting for free is that internet, shelter, or food. If you are getting the internet for free then learn a skill online and start selling online. There are multiple startups that can be done by using the internet like you can learn how to build a skill online.
If you want to improve your skills you want to buy the book you want to get an education you need money’s right even to survive just too easy you need money you can’t just wait around here to watch being an entrepreneur right do that first then on your in your spare time by hostile right on the side then you can start something on the site now.
You can’t measure the importance of high-income skill know what is the high income skill, a high-income skill is a skill that can nick you ten thousand dollars or more per month it is not a business it is a skill set that you can develop that you can sell you can offer to the marketplace in exchange of money you’ll see trading hours for dollars however you’re trading hours for high dollar.
Be a service provider
Be a service provider, buildup a profile on a marketplace, and stay online. Your rates should be higher so only those people could approach you who want quality of service not the quantity of service.
Use your spare time, you’re working your day job whatever it is that you do not have time you develop your high-income skill you start earning more money when your high-income skill that stays out of it that a clean you’re making two k a month for me job op two came on the right and in his spare time you’re learning of developing a high-income skill whatever it is the skill that you choose to develop then us your high-income skills producing and making you more money it could be 2000,3000 or 4000 then you can quit your job and now just pursued this can’t get it up to 10000 a month from there you’re making money you’re paying the bills right you are eating is a good idea to eat right you are taking care of your family you are you all you’ve got a roof over your head you’re making a good living you a decent living right then.
Get a loan
Check out for loans that are given by the Government with a lower interest rate and a grace period of at least a year is provided. Some people think that getting a loan from a credit card is profitable but its interest rate builds over time and non-payment can lead to lowering your credit score which means you won’t be enjoying the perks of loans from any of the reputed organizations.
So the most reliable loan is from a friend or a family member you can return it without any bounds. There is a case of a Bakery that started with a loan but it didn’t go popular but still, after a year the owner didn’t lose any hope and got more loans to scale his business up by opening multiple branches in key locations of the city. Gradually his idea worked and his business got popular by the time his loans got paid off and now he has branches of his bakery all across the region. This all was possible only due to faith and consistency.
So investing in a business is a great idea if you get a promotional loan or a loan from any Government scheme. You can invest in Amazon FBA if you can arrange a loan with the help of any friend. Private Label will be there to pay back installments of your loan and within a year you will sooner be out of debt.
After getting all the required knowledge and experience you can attract investors and showcase to them what they can do with their money to earn a handsome amount of money. You give them business opportunities and show them how you will help them out.
So in this way, you can get equity in the business and all amounts will be paid by the investor only your skills and knowledge will be used. Like if you have experience with startups on Amazon FBA, you can show your screenshots of happy customers on social media or meet-ups to attract people to finance your ideas.
When you will have enough amounts available, then you can start your own business side by side and your kitchen income will be fulfilled by those equities you are owning when your business is generating good profit over a specific time then “Flip” it to generate capital.
Which of the above is right option for you
If you are confused about which of the above option suits you the best then you can reach us out to start your journey from zero to hero
Why do People fail in Amazon Business?
Many of the businesses fail on Amazon FBA due to a lot of factors. Some main causes are:
In most cases it’s not about the strategy it’s about the product you have selected for the business. You may have selected such a product that is in a saturated market and big brands are there so you can’t take place even after years of effort. So it is always recommended to research a product deeply before starting a business as skyscrapers can only sustain if the base is strong. So proper market and competitor analysis is required to get succeeded in Amazon FBA
A bunch of Amazon FBA companies fail because the business owners would not make enough investments within the business. It may appear kind of a risk; however, abstention is no longer necessarily the auspicious coverage when starting a business. In Amazon FBA, insufficient funds will obviously lead towards failure Just believe that and go!
This is the most important factor as in this digital age you can have all the problems searched and you can meet experts in all relevant fields but still your business is not flourishing then it may be due to not choosing right strategy and techniques required for your business. You should review your older strategies and review the pricing of your product. A big suggestion is to win Buy-Box and this can only be done if the pricing of competitors is closely monitored using price trackers.
This is also a big reason when you can’t control your landing costs then it costs your whole business. Your competitors are making more money than you because they are sourcing products from a much cheaper place plus they have sourcing specialists who negotiate with suppliers and manufacturers a lot.
Poor quality of the product
This is yet another factor for not getting enough business on Amazon FBA. You are ignoring the quality of the product and customers are not satisfied by the quality delivered. Hence even doing aggressive PPC your product de-ranks due to the high volume of refunds and negative reviews. Poor quality may lead to suspension of account and other problems. So quality assurance is a must.
Lack of Business Mentorship
A failed Amazon FBA Business is mainly due to a lack of mentorship, when you try to do it all by yourself then there are huge chances of failure. It is always recommended to check the depth of water before diving in so always go for mentors that are experienced in sales they will help you out in overcoming any of the business problems you are facing. You can also hire a reputed service provider for your business.
Over Analytical Approach
People are mostly bogged with the numbers and statistics they are provided. People use different tools and tools tend to show them an entirely different story. After looking at the numbers the logistics period among or age out, that is convenient to become about to go out and confused. People decline momentum because of exhaustion. But the beneficial access in conformity with failing the trouble is to just maintain going. Having help along the road is imperative so it comes after it problem.
Trying to Do Everything at Once
Starting a latter business is overwhelming. Some human beings strive in imitation of alleviating to that amount of intuition by means of assignment as much sturdy as possible. But trying in conformity with work the whole lot at once, as an alternative on consonant a plan, may reason terrible knowledge yet confusion upon thy timeline. Be affected person or methodical.
Listening to too many people at a time
Too dense directives out of even dense human beings can propulsion in accordance with faulty decisions. When it comes after a failed business, pass the professionals propulsion the way. Your pal’s than family would possibly mean well, but all advice is not fruitful for the business. Remember not according to mixture household and business!
Sellers are not Mentally Strong
At the end of the day, it’s all about how much you are mentally strong for the business. Fatigue, burnout, or apathy executes stay best killers. Keep your brain up plus keep away from terrible thoughts. If ye do continue to be focused, motivated, and excited, thou choice avoid letting you Genius come the auspicious over your business.
Things Billionaires Won’t Tell You
Following are the things that billionaires won’t tell you:
Perfection will bankrupt you
It is the main thing that people won’t tell you many motivational speakers will tell you that you need to work, work, and do more hard work to achieve success but the direction is not defined and many genius people fail to achieve success.
For example, two people open a retail store one is a bit genius and another one is an average mind person. The Genius will think of ad campaigns, management tools, and designing but the average mind person will first think to make a profit then he will consider things like shelving concept that is how things to be placed in an order that related products are placed closely like a customer who visits your store to buy bread he will also need butter so they must be placed closely so that customer buys both of the items. Meanwhile, the genius will be spending time in making things perfect then start selling and on the other hand, the average mind person will be selling in provided resources from day first. Perfection will lead to failure of genius and the plans of an average person with flaws will eventually lead him towards a successful business.
Bottom Line in business first thinks of profit to cover your costs then think of adding gadgets to streamline and automate your business.
Investing in stocks won’t make you rich
There is a lot of hype that the current top billionaires are rich due to investing in stocks and holding shares of profitable companies. That is not the case the billionaires are billionaires due to their startups not due to their investment in stocks and shares of other companies
Millionaires are afraid of divorce
Rich people are afraid of their divorce as when Bill Gates had to pay half of his entire wealth to his spouse. So they are afraid of accidents that is why they do insurance for each and everything they own even their body parts are insured so they won’t face a loss in the future and if that happens then they must be compensated to cover the loss.
Spend less than they earn
They are always found spending on those things which an ordinary man could even think of like buying a $5000 purse is like they are buying biscuits from a local retail store. If Jeff Bezos is buying a new Bugatti Chiron for $3 million then he is not even using 1% of his total wealth so they are always spending less than they actually earn.
Debts to be paid as a full
Debts to be paid as a full in a month as if you will not pay accordingly then it might result in losing assets. Like smaller problems, if not solved will combine to generate bigger problems. People only get rich when they pay all the debts in full to avoid any further complications. And taxes should be paid from profits to balance your monthly expenses and only then you can save money to invest where required.
Never have a single source of income
In order to be rich first rule is to never have a single source of income. Billionaires are billionaires as they have multiple sources of income they never rely on a single source to earn their living. One source is dedicated to just covering their daily expenses while other sources are dedicated to covering any urgencies and savings for future investments.
Buy time of others to save their time
They are aware that 80% of talent is being wasted so they provide such opportunities that create a win-win situation. They hire people to do their daily tasks and assign them roles to manage their business and in return they get money. Like “Sunder Pichai” is CEO of Google and is paid a huge amount of salary only due to his value providing to the company. He is paid $2 million as a salary but Google is making 121 million dollars per day profit only from ads. So he is paid not more than 0.016%
Modesty and not to impress other people and did not care what people think
Stop acting rich
You won’t get rich by just hard work if people would get rich by just hard work then the typist or a clerk would be a millionaire who types hundreds of words in a day at 40 words per minute (WPM). It’s all about luck and how you
Invest in things they understand not what they think it’s cool to invest in Keep it simple principle.
Always be generous
Outrageous Generous, always investing and enjoy your money give more in a month than you earn in a year to keep balance in your spiritual and financial life
Provide Value to their clients they know how to project themselves in front of you won’t get right first they know how talents are wasted in the market so they buy their hours. Only those businesses flourish which provide value to their customer. The value in return can make you rich work for people so the money will work for you. To multiply yourself, you need to invest in people who will multiply your profits and value.
8 Selling Tips for Amazon
Optimize your images
Always use professional photos for listing your product out like the background of images should be pure white color. The naming convention of images must contain a Product Identifier like ASIN or UPC so that it will help the algorithm in understanding about the product and hence it will rank easily. Your images should comply with Amazon terms and conditions to ensure that your listings remain live 365 days a year. Always use clear, accurate, and attractive images for your listings, it is also recommended that you should hire a professional photographer for product imagery. Follow the guidelines provided on the website so you can comply with the Terms and Conditions. An ideal image will cover only 85% of the frame and will be placed as a full from an angle where the features of the image are clearly visible. Avoid using blurry images always prefer high-quality images.
Flexible Pricing Strategies
Always look forward to flexibility in the pricing of your product like you can cut costs or adjust your profit margin to adjust the pricing of your product. For cutting costs you can source your product from a country where manufacturing and shipping price is less than the country of your stay for example cost of manufacturing from China is at least 50% of that of manufacturing from the US. You can also check for shipping costs like if DHL costs more then you should look for other options available like freight by sea as it will cut up to 70% of the cost of logistics. So flexibility can only be achieved if you have huge profit margins or you have options to cut costs without cutting quality. Flexibility in pricing can let you have a competitive advantage over other sellers in the same category and chances of winning “Buy-Box” are higher than average.
.99 Cents Trick
You have noticed that generally price tags with .99 cents are attractive and have a high potential for selling than a product with a fixed cost like $14.99 is just a cent lower than $15 but you will notice that products with a price tag of $14.99 will sell more and there is hardly any difference between profit margins. In human psychology whenever they will find a little value they will jump to that product like you can have a tag on a product with up to 70% off and in reality you sell only a few up to 40-50% off limited to some items only. People will freely buy any of the items and they will never notice on what items they really got discount. So always price your items with the “.99” cent rule.
Use right keywords
Always use the right keywords in your listings don’t stuff random keywords as it will confuse search engine algorithms to rank your product on what keyword. As a result, your listing will not rank on any of the keywords plus the customer will not get the right information about your product. Hence your product will fail to generate your desired sales. So keyword analysis is the backbone of your listing always use paid tools like Helium 10, Best Seller, and Jungle Scout, to get the right keywords for your listings. Right keywords will help in organically ranking your product and generating organic sales.
Consider FBA over FBM
Whenever you are looking forward for a multi-million dollar business by using Amazon then you should use automation instead of manual ways as it will provide you extra time to think extra and big to scale your business up. Amazon offers two models that are Fulfillment by Amazon (FBA) and Fulfillment by Merchant (FBM) most preferred model is FBA as it manages all your headaches related to handling, shipping, and packing. FBM is only preferred where there is a huge difference in pricing of FBA over FBM or you have your own logistics network.
Use software to manage inventory
As mentioned above it is important to automate your business if you want to scale your business up then you will need tools and software to manage your business like you will need inventory management software for managing inventory for 3 months and 6 months respectively. That software will help you to get notified before you run out of stock. Softwares will also help in foresight your business that in this month how many items have sold so how much inventory to be ordered for the next month if you see an opportunity then more inventory will be ordered and if you see a downfall then you will limit the production to achieve maximum profit and will refrain from extra costs like if you run out of stock then you will lose all the money invested on PPC campaigns and rankings.
Optimize your Description
After you get the right imagery and keywords then comes your description. An optimized description can help in running a PPC campaign and organically rank your product on top spots. You can place the keywords in the description in such a way that it looks normal to the viewer but the SERP algorithm will detect keywords and will rank your product fast. Your listing should be informative, SEO friendly and user friendly in that way your optimized description can help in generating desired profits as an optimized listing has the potential for sales than ordinary listings. One should be careful in picking up the right words for your listing. You can check your competitor listing to get an idea about what a well-placed listing should look like.
In order to generate more sales, one should focus on customer service after the customer receives the order a feedback message should be sent to get customer reviews, and whenever there is negative feedback handle them politely and compensate them accordingly. You should be available to handle queries of customers so you can improve your service and product accordingly. This A/B testing will refine your product and hence you will be generating more profit. Returning customers will indirectly market your product by recommending it to others and in this way, a satisfied customer will come back with 3 more customers and this chain continues.